“Sweet Dreams Artisan Delights” is the method used to reach a broad patron base and provides a comprehensive access point for patrons to experience and hold a work of art.
The “Sweet Dreams Artisan Delights” gift box also offers two individually wrapped packages of loose-leaf cardamom tea, crystal sugars, three different kinds of pistachios and of course, the world’s most amazing baklava.
Most have been introduced to this work through a street vendor who walks around the Arts District declaring “Free Baklava!”. The vendor offers willing participants a ‘Red Herring’. As the passersby peer curiously into the wooden case he has strapped to himself with suede suspenders, they discover beautiful boxes ornamented with a hand printed image of the vendor’s daughter. In the girl’s beauty and confidence, participants are inspired to explore the moment of strength that lives in her eyes. A crown of gilded roses in her hair suggests the treasure that is housed within the box. Beneath the image, a statement in Latin reads “Nulla dies sine linea”. The statement translates to “Leave no day without a line” and serves as the motto of the artist who draws a picture every day and stands up for what they believe in.
The spiraling image on the opposite side of the box asks the participant to wonder, “before we allow ourselves to lose faith in the illusion could we choose to live the dream?” The participant opens the work of art and finds the vendor’s gift, which he offers as a token of appreciation for supporting a local artistic experiment. The baklava is just as multilayered and complex as the image printed on the box. Participants can enjoy the world’s most delicious baklava as they are reminded of the sweet dreams we think about in the morning before the day sets in.